M&R Hotel Management today announced it will manage the new 271-room Holiday Inn New York – Times Square South, scheduled to open this year at 585 Eighth Ave., between 38^th and 39^th streets.

The 35-story hotel, now under construction, becomes the 13^th New York hotel in M&R Hotel Management’s 15-hotel portfolio and fifth Holiday Inn hotel. M&R also manages five Holiday Inn Express hotels. Both brands are franchised by InterContinental Hotels Group.

M&R also manages hotels under the brands of Choice Hotels International, Wyndham Hotel Group and Best Western International. The company has been certified to manage selected brands of Marriott International, Hilton Worldwide, Hyatt Hotels Corp. and Starwood Hotels & Resorts Worldwide.

“Each of our brand partners has its own special profile and niche in the market,” said Brian McSherry, M&R Hotel Management chief operating officer. “We are proud to work with InterContinental Hotels Group to serve Times Square South, an emerging market that is attractive to business and leisure travelers alike.”

The new hotel is located three blocks from West 42^nd Street with convenient access to mass transit including the Port Authority Bus Terminal and New York Penn Station and proximity to the Jacob Javits Convention Center, the Broadway theater district, world-class restaurants and shopping.

The Holiday Inn New York – Times Square South features king and queen rooms, a full-service restaurant, meeting facilities for up to 35 people, 24-hour business and fitness centers and complimentary high-speed Internet access. Guest rooms and public spaces will be decorated in keeping with Holiday Inn’s contemporary approach to design.